C3 Articles

June 2010
Keith Lubner discusses movies that can inspire your sales approach.  [ more ]

May 2010
Keith Lubner, Managing Partner of C3 Channels, is interviewed on MSP TV regarding Managed Services, Channels, and building recurring revenue streams.  [ more ]

January 2010
Keith Lubner in Marching Orders 2010: Make your firm stand out!  [ more ]

January 2009
Keith Lubner in Marching Orders 2009: Now's the time to take action!  [ more ]

March 2007
Keith Lubner discusses The Vendors channel program: It's all in the details!  [ more ]

February 2007
Keith Lubner elaborates on how picking a partner is like buying a car.  [ more ]

January 2007
Keith Lubner talks about marriage: the partner/vendor marriage!  [ more ]

December 2006
Most Microsoft partners I work with are trying to expand their businesses, and the most common approach is by piling vendor relationships on top of a Microsoft relationship. These vendor-partner unions aren't always happy. Here are five practical guidelines for increasing your chances of finding a suitable vendor and making the marriage work... [ more ]


News

The biggest obstacle to growth for most high-tech vendors is their inability to develop and recruit a viable indirect channel. The trouble is, many don't realize they have a problem... [ more ]

What I am saying, though, is that there needs to be a balance between getting more out of current partnerships while constantly refreshing in order to build for the future and prevent an unbalanced channel... [ more ]

Analyst companies differ on the details of their predictions for 2007, but all agree that it will be a difficult year for channel companies which have a good chance for moderate growth but will have to deal with a flurry of changes in technology and business models. The software market will be among the strongest areas... [ more ]

Major IT companies identify SMBs as their best hope for growth, and must partner with systems integrators and VARs to get to them. But can they overcome the distrust they've sewn? [ more ]

With a few key strategies, partners can maximize profitability by leveraging the constant and sometimes disruptive force of vendor consolidation... [ more ]