March 2011:  The Four C's, Productivity, and You The right PRM system is critical to channel success.  [ more ]

	February 2011:  Getting Enablement in Gear Keith Lubner discusses the importance of enablement for an ecosystem.  [ more ]

	January 2011:  Marching Orders: Keith Lubner gives his take on 2011 Efficiency and Productivity is key to channel success.  [ more ]

	January 2011:  Channel Growing Pains for ISV's The number of ISV's will increase as a result of the cloud.  [ more ]

	December 2010:  It's Not all Wreckage in the 2010 Rearview 2010 had it's bright spots.  [ more ]

	November 2010:  Marketing in a Cloudy 2011 How to effectively take advantage of the cloud computing trend in 2011.  [ more ]

	October 2010:  Leveraging the MPN for Cloud Channels Keith Lubner discusses how a MSFT partner can leverage the new Microsoft Partner Network.  [ more ]

	September 2010:  4 Steps to Better Cloud Sales Keith Lubner discusses strategies selling cloud based services.  [ more ]

	August 2010:  Charting Cloud Channels Keith Lubner discusses the different types of cloud channels and how you can leverage each.  [ more ]

	June 2010:  3 Movies to Inspire Your Sales Approach Keith Lubner discusses movies that can inspire your sales approach.  [ more ]

	May 2010 Keith Lubner, Managing Partner of C3 Channels, is interviewed on MSP TV regarding Managed Services, Channels, and building recurring revenue streams.  [ more ]

	January 2010 Keith Lubner in Marching Orders 2010: Make your firm stand out!  [ more ]

	January 2009 Keith Lubner in Marching Orders 2009: Now's the time to take action!  [ more ]

	March 2007 Keith Lubner discusses The Vendors channel program: It's all in the details!  [ more ]

	February 2007 Keith Lubner elaborates on how picking a partner is like buying a car.  [ more ]

	January 2007 Keith Lubner talks about marriage: the partner/vendor marriage!  [ more ]

	December 2006 Most Microsoft partners I work with are trying to expand their businesses, and the most common approach is by piling vendor relationships on top of a Microsoft relationship. These vendor-partner unions aren't always happy. Here are five practical guidelines for increasing your chances of finding a suitable vendor and making the marriage work... [ more ]

	The biggest obstacle to growth for most high-tech vendors is their inability to develop and recruit a viable indirect channel. The trouble is, many don't realize they have a problem... [ more ]

	What I am saying, though, is that there needs to be a balance between getting more out of current partnerships while constantly refreshing in order to build for the future and prevent an unbalanced channel... [ more ]

	Analyst companies differ on the details of their predictions for 2007, but all agree that it will be a difficult year for channel companies which have a good chance for moderate growth but will have to deal with a flurry of changes in technology and business models. The software market will be among the strongest areas... [ more ]

	Major IT companies identify SMBs as their best hope for growth, and must partner with systems integrators and VARs to get to them. But can they overcome the distrust they've sewn? [ more ]

	With a few key strategies, partners can maximize profitability by leveraging the constant and sometimes disruptive force of vendor consolidation... [ more ]