C3 is a distinctly focused management consulting firm that specializes in enabling vendor based technology companies in channel strategy, design, and execution ñ with the goals of achieving substantive revenue growth and increased corporate value for our customers.

The founders of C3 have worked with todayís leading companies in developing successful channel programs. Combined, the founders have over 35 years of experience in working solely with companies that are channel focused. Significant achievements include:

• Designed and built complete channel strategy and organization that grew from $0 to $20 million in one year.
• Building a channel organization that grew from $0 to $5 million in 6 months.
• Building a reseller organization that spanned domestic US and International.
• Designed a complete channel strategy for a Fortune 1000 firm.
• Designed and rolled out a channel strategy for a small, compliance software company.
• Acted as outsourced entity for a business intelligence software company. Designed, recruited, and enabled complete channel program.
• Refined program, identified gaps in offerings, and therefore increased business partner productivity by 25% for a SMB-focused software company.
• Developed and rolled out International channel plan for US based provider of enterprise software resulting in four fold increase in revenue in year one of the program.
• Consulted on establishing two-pronged partner strategy and program for both an IBM channel as well as a Microsoft channel resulting in a partner ecosystem that produced 50% of revenue by year two.
• Conducted VAR surveys and workshops for an ISV resulting in the identification and implementation of several channel related processes. Net result was a higher VAR satisfaction level and a 20% increase in maintenance renewals for ISV.
• C3 is committed to maintaining balance and perspective in all of itís endeavors. Work/life balance as well as donating a percentage of our revenue to charity are just two of the things we firmly believe in.

Contact us to find out how we can help your company increase revenues!



Dennis Jones. Principal , North Highland Consulting
Dennis Jones has more than 18 years of consulting experience in the areas of IT management, process improvement, and business development. †Throughout his career, Dennis has provided information technology and management consulting services to mid-market as well as Fortune 500 clients across a variety of industries including Telecommunications, Retail, and Healthcare.† †Prior to joining North Highland, Dennis has consulted independently, as well as with Andersen Consulting, Oracle Corporation, and PWC

Charles Lubner. CEO, Lubner & Associates
Charles Lubner has more than 30 years of entrepreneurial experience in the high technology industry with regard to executive search, executive level consulting, and business development. Charles has provided services to a multitude of top tier firms including Oracle, PriceWaterhouseCoopers (now IBM), Cap Gemini/Ernst & Young, and IMR Global to name a few.

1. C3 has over 35 years of channel specific experience.
2. By leveraging C3ís excellent track record of success, you will be able to maximize the productivity of your existing channel.
3. C3 understands todayís business challenges with respect to channels (C3ís principals have ìwalked in your shoesî) enabling the company to become trusted advisors to itís clients.
4. C3 can verify or negate (assess) your current channel/reseller model and help you gain a competitive advantage by ensuring that you are setting up and building the RIGHT channel program.
5. C3 can minimize your channel development costs while providing a greater return on investment.
6. C3 can let you find out sooner, and not later, if you need to change your channel program : Using C3ís proprietary Stress Test methodology, C3 can examine the effectiveness of your current channel program.
7. C3ís wealth of experience to the table in driving products/services into the SMB market through a channel is second to none.
8. C3ís highly effective educational workshops increase company profitability, individual productivity, and overall organizational effectiveness.
9. All of C3ís offerings are focused on significantly increasing the financial strength and marketability of your products and organization.
10. Unlike other consulting firms, channel consulting is the ONLY thing we do. We do it well because we focus.